The frozen isle in the grocery store is transforming; While there used to be a variety of chicken nuggets and french fries, there is now an even larger assortment of plant-based meat products including a “chicken” from a company with daring mission - changing the chicken industry one package of frozen meatless chicken at a time. We spoke with the Founder and CEO of Daring, Ross Mackay, to learn more about how the company aims to take on “big chicken” in our 3rd episode of this series, the Dish on Food in Biotech, of the BCLA podcast, 'Inside Biotech' this month.
With flavors spanning from Lemon and Herb to Cajun, Daring’s meatless chicken is almost synonymous in flavor, taste, and texture with its real counterpart. Not only are they focused on perfecting the product itself, they are also working on being sustainable and supporting like-minded organizations, a goal that has even been supported by Drake! On our third episode of ‘The Dish on Biotech in Food’, we virtually sat down with Ross Mackay, the CEO and Founder, to learn more about his vision. A little bit more about Mackay: Ross Mackay is the founder and CEO of Daring, the leader in clean plant-based chicken. In 2018, Mackay set out to create a plant-based chicken that mimics the real thing – both in texture and taste. He knew if he could crack the code on a better-for-you plant-based chicken, he would positively impact both the planet and consumer wellness. He launched with Original Daring Pieces in the U.S in 2019, propelling the plant-based category by locking in nationwide retail partners, investors, DTC platform, giveback program, and future innovations – all in his first calendar year. In December 2020, he earned the Forbes 30-Under-30 designation within the Food & Drink category. Mackay, currently under-30 and a vegan athlete, grew up playing international tennis under mentorship from Judy Murray. His competitive background and devotion to a healthy active lifestyle propelled Mackay to start his entrepreneurial career at the age of 22. He uses his passion and experience in early-stage business formation and sales marketing to position Daring for significant growth.
You can learn more here: https://daring.com